NBC Puts a Halt to Free SNL Marketing by YouTube
February 20th, 2006 by atari
Okay so who hasn’t seen the pretty cool (aka Chronicles of Narnia Rap) produced by those comedy guys ? It has essentially taken the net by storm (even professors were telling me about it), and has demonstrated the potential positive effects of the viral effects of the Internet.
Well, NBC just doesn’t get it. Although has probably done wonders for NBC and SNL by hosting the clip with 5+ million views, NBC has decided that it just cannot go on. They sent a takedown notice this week to YouTube claiming infringement of copyright and prohibiting them from continuing to host it. Now my bet is that SNL and the Lonely Island people don’t think this is such a good idea (after all, Lonely Island released some great shows under licenses), but NBC seems to be adhering to an ever-increasingly outdated model of content lockdown, even when doing the opposite would be more advantageous in many respects.
NBC is allowing users to watch it on their site—but only Windows users can reliably access it. They also now want people to buy it on iTunes for $2. As BoingBoing so pointedly put in their :
It took NBC a while to get the video there in the first place, and when the internet loves your work, it doesn’t
wait. That’s why NBC should be sending flowers and chocolates to YouTube, not love notes from lawyers.
The New York Times has even , reporting on the lack of foresight of NBC in the move:
Several online commentators noted that NBC’s response to YouTube, while legally justified, may have been short-sighted. The online popularity of “Lazy Sunday” has been credited with reviving interest in “Saturday Night Live” at a time when it is in need of some buzz.
To quote the ever-so-eloquent BoingBoing, “NBC, you can’t have your cupcake and eat it, too.”
June 17th, 2006 at 1:49 pm
[...] When are the xxAAs (and the major media companies for that matter) going to wake up and realize that they’re paying billions for advertising and marketing, and yet here are tons of people that are doing it for them for free. In fact, they should be thanking the kids that are lip synching and remixing their trailers as opposed to suing them. (This reminds me of the similarly ill-thought out policy by NBC ordering YouTube to take down the SNL Narnia Rap.) Instead of acknowledging that user-created videos actually serve as free marketing, the RIAA is now committed to taking “an agressive stance against amateur video using commerical songs.” Not only is it futile for them to make this effort in the first place, but in the end, it is just going to HurtYou. [...]
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